Event Campaigns

ServiceNow's event campaign program is one of the most expansive in enterprise tech, spanning flagship conferences, global touring events, and internal productions across multiple continents. Over the course of more than a year, I contributed 3D motion design and animation to Knowledge '25, World Forum '25 (across multiple international cities), Sales Kickoff '26, and Knowledge '26, working within a larger team of creative directors, art directors, producers, and motion designers.

The scope of each event demanded content that could hold together across dozens of screens, formats, and specifications simultaneously. For Knowledge '25, I created 3D sparkle animations and particle simulations designed to flow across the event floor, bridging monitor to monitor and extending brand storytelling into the physical space. Beyond individual deliverables, I helped develop animation systems and looping templates built for consistency at scale, including a custom After Effects gradient rig with full color control, aspect-ratio flexibility, and clean loopable renders.

For Knowledge '26, the production pipeline expanded further. In addition to motion and 3D work, I used AI image and video generation to create customer portrait content that didn't exist as real footage, building video assets from scratch to meet the demands of the event program.