Inner Landscapes

Throne is a physician-validated, AI-powered device that monitors gut health and hydration by analyzing what most people would rather not think about. The creative challenge was exactly that: how do you make content about an inherently uncomfortable subject feel considered and worth watching?

Working with Thesis, I developed a 3D animated video for the dehydration chapter of a broader content series. The solution was to go entirely abstract, treating the body's internal state as a landscape and communicating a health condition through material, color, and form rather than anything literal.

This is one of two conditions in the series, with more planned as the campaign grows. The master deliverable was designed square from the start, a production choice that keeps the content flexible and ready to adapt to any aspect ratio.