Filthy Fast

A 3D product campaign for Acer Chromebook, produced with Designit. The brief was built around a single idea: the Chromebook is fast, powerful, and flexible — and each of those qualities needed to feel visceral, not just stated. The creative direction drew comparisons to the real world: roller coasters and F1 racing for speed, gymnastics for the device's ability to fold, flip, and reconfigure into multiple form factors.

I served as art director, 3D designer, animator, compositor, and editor on the project, responsible for translating that creative direction into a suite of product visuals. Each chapter of the piece is anchored by a word and a color — Fast in green, Powerful in red, Flexible in blue — with the Chromebook moving through each environment in a way that embodies the quality being communicated rather than just illustrating it.

The production required precision on the 3D side — getting the device to read as premium and accurate across multiple configurations, lighting environments, and camera angles, while keeping the pacing tight enough to match the energy the campaign was going for.