Filthy Fast

A 3D product campaign for Acer Chromebook, produced with Designit. The brief was built around a single idea: the Chromebook is fast, powerful, and flexible. Each of those qualities needed to feel visceral, not just stated. The creative direction drew comparisons to the real world, using roller coasters and F1 racing for speed and gymnastics for the device's ability to fold, flip, and reconfigure into multiple form factors.

I served as art director, 3D designer, animator, compositor, and editor on the project. Each chapter of the piece is anchored by a word and a color: Fast in green, Powerful in red, Flexible in blue. The Chromebook moves through each environment in a way that embodies the quality rather than just illustrating it.

The production required precision on the 3D side. Getting the device to read as accurate across multiple configurations, lighting environments, and camera angles, while keeping the pacing tight enough to match the campaign's energy.