Skate

Another entry in T-Mobile's anamorphic billboard series at Times Square, produced with WONGDOODY. Skate puts the viewer directly behind a skater carving through a neon-drenched New York City subway. It's a high-energy third-person chase that builds toward the skateboard breaking out of the screen toward the crowd below.

My role covered 3D animation, compositing, and VFX. I handled all of the character animation, including the skater's movement, body mechanics, and tricks throughout the sequence, and built a custom rig for the skateboard so the wheels spin dynamically in response to its motion. I was also responsible for all compositing and VFX work across the piece.

Everything builds to that final moment: the board rotating toward camera, the T-Mobile logo on the deck expanding into view, the slow motion holding just long enough to let the brand land.